Studio Dawn. A Creative Growth Studio.
We guide businesses, brands and people to become what they're capable of becoming. We define the potential, the areas of growth, the vision for the future. Then create visual identities, brands, campaigns, events, platforms, communities and action plans to bring them to life.
Dawn is the moment possibility becomes visible. The point where potential starts becoming real. That's the space we're interested in.
Dawn also happens to be Kimberley's middle name. A happy coincidence that became the perfect metaphor.
Most people come because they can feel something shifting. An idea that won't leave them alone. A business that's outgrown its current shape. A team ready for a new chapter. A creative looking for clarity. A sense that there's more potential here than what's currently visible.
We take this and shift it into what you need — defining, visualising, communicating and connecting for the real world. Whether that's a brand identity, a campaign, a platform, a visual identity or a personal roadmap.
Ways to Work With Studio Dawn
For Organisations
The Studio
For businesses, founders and ventures ready for their next chapter.+
Growth Projects designed to create momentum — whether you're launching something new, evolving an existing brand or searching for a clearer direction.
Together we'll uncover opportunities, sharpen your positioning and build the creative and strategic foundations for meaningful growth. We work on what the brief is really asking — not just what's been written down. That might mean a visual identity, a campaign, a repositioning, a new venture strategy or a complete brand world. We scope each project together so you know exactly what you're getting and what you're paying for.
- Project fee
- Growth Value — revenue share, royalties, equity for the right fit
- Creative Royalties — participation in future revenue from IP we help create together
- Talk to us about options for early-stage businesses
Founders and businesses at a moment of change — a launch, a rebrand, a new direction, or a big idea that needs both strategic clarity and someone to help build it.
Fractional Creative Direction
For businesses needing senior creative leadership without a full-time hire.+
A strategic creative partner who understands your business, guides the work, supports the team and helps connect the dots.
Some businesses don't need another agency. They need someone who represents them in the room. This is for businesses at a growth point — where the creative decisions matter more than ever and you need someone who can think across brand, culture, campaigns and team, before you're needing a full-time, permanent hire. We work alongside your existing people, not above them.
- Monthly retainer
- Usually 1–2 days per week equivalent
- Growth Value — revenue share, royalties, equity for the right fit
Businesses at a growth point who need consistent creative leadership — not a one-off agency brief. You might have an internal team that needs direction, or no creative lead at all. Either way, you need someone in the room who gets it.
For Creatives
Creative Director for Creatives
For freelancers, founders, studios and independent creatives.+
Even the best creatives need perspective. Someone to challenge the thinking, strengthen the work, spot opportunities and ask different questions.
This is creative direction designed for the people who usually provide it themselves — whether that's added insight into your creative business, or your clients'. We've been where you are. We know what it's like to be working in isolation or within a small team and needing added insight, brain power and creative thinking to sense-check, confidence-boost, or actually help guide your creative business — for your business or your client projects.
- Campaign ideation workshops / check-ins — sense-check your work
- White-labelled creative direction services for your clients
- Positioning & brand strategy for your clients
- Positioning, brand strategy, business strategy, pitching & pricing for YOUR creative business
- Hourly · Daily · Workshop
- By project
Freelancers, studio founders and independent creative directors who need a senior creative perspective — on their work, their business, or both.
Mentoring & Coaching
For creative people growing into what's next.+
A space to think more clearly, make better decisions and move forward with greater confidence.
Building a business. Stepping into leadership. Navigating change. Finding clarity. Trusting your instincts. This is a space for the bigger questions.
We work on unlocking your growth — the work, the positioning, the pitching, the mindset, the business model. Whatever it is. Where do you want to go? What's holding you back? What does the next version of your career or business actually look like? We work through it together — honestly. A clearer vision and direction created where needed.
Each engagement is shaped by you — your growth opportunities, your defining moments, where the leverage actually is. Some starting points:
- Defining your growth opportunities
- Creative positioning and direction
- Pitching and client communication
- Mindset, confidence and grounding
- Business model and next moves
- Career direction and leadership
- Session-based
- Packages available
Creatives, freelancers and founders at an inflection point — stepping into something new, navigating a transition, or needing a consistent senior perspective to think alongside.
Not sure which fits? Tell us where you're at.
We'll figure out the right way to work together.
Case Studies
Working With
Led by Kimberley (Dawn) Torrie.
Your Creative Director. Strategist. Community builder. Mentor.
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For more than fourteen years, Kimberley has worked across branding, advertising, design, strategy and community building — helping ambitious people and businesses navigate change, uncover opportunity and bring ideas to life.
Her work is guided by a simple belief: people, brands and businesses are often capable of more than they can currently see. Sometimes they simply need the right perspective to reveal it. And then killer branding, design & narrative to take their vision to the world.
Our network.
The right people for the right challenge.
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Studio Dawn is intentionally built differently. Rather than a large full-time team, we bring together the right people for the right challenge — designers, writers, strategists, developers, researchers, photographers, filmmakers, facilitators, community builders, technologists, producers, project managers and AI specialists.
A trusted network across New Zealand, Australia and beyond. You'll always know who's in the room.
Our partners.
Great humans doing great work.
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We work with companies, brands and individuals who are values-aligned — great humans doing great work, willing to invest in their potential and pay for expertise that moves them forward.
If you're a founder, creative, strategist, developer, investor, agency or someone building something exciting and you'd like to explore working together:
Get in touch →The Ecosystem
What we're growing right now.
Studio Dawn is more than client work. It's a living experiment in what it looks like to build things with purpose, creativity and joy.
Get in Touch
We'll be in touch soon.
Thanks for reaching out. We read every message and reply within 1–2 business days. In the meantime — have a lovely day.
Working across NZ, Australia and beyond. Currently Auckland on NZT.